• What Does a Strong Home Marketing Plan Look Like in Columbus, Ohio?,Rita Boswell

    What Does a Strong Home Marketing Plan Look Like in Columbus, Ohio?

    Most sellers understand that their home needs to be listed online. The harder question is what happens beyond that. Professional photos, a listing description, a sign in the yard, and placement in the MLS are all important. But those pieces do not automatically create a strong marketing plan. A home

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  • Does an Appraisal Decide What Your Home Is Worth? ,Rita Boswell

    Does an Appraisal Decide What Your Home Is Worth?

    Does an appraisal determine what your home is worth? No. An appraisal is a lender's opinion of value based on recent sales. Market value is what a buyer is willing to pay today. Most of the time the numbers are similar, but an appraisal does not decide what your home is worth in the open market. If

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  • What Does Overpricing Your Home Actually Cost?,Rita Boswell

    What Does Overpricing Your Home Actually Cost?

    It's understandable to think you should list your home a little high so there's room to negotiate. If you're willing to accept $600,000, why not start at $625,000 and let the buyer work you down? The problem is that buyers don't always respond that way. They don't necessarily see an overpriced home

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